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NEWS & BLOG

branding, crowd funding, online, viral

Going Viral

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Over the past decade, the advent of online video hosting and social media has opened up the potential for anybody to reach an audience in the millions. But effectively engaging with a viewership with ever-changing tastes, moods and attention spans remains an incredibly difficult process. So what works when trying to reach the online world? And perhaps more importantly, what doesn’t?

We’ve had a long and exciting engagement with the online community across a variety of platforms for the past decade, beginning with a little short film that went viral across the world to a crowd-funding campaign that was featured in TIME Magazine and lead to a development deal with 20th Century Fox in the USA – all from our offices here in Melbourne. As I discuss in an interview here, all you need is a good idea, a clear message, the right means of delivering it to your audience, and a dash of good fortune and timing.

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online, website development

Building Your Own Website – Part 1: Infrastructure

If you’ve got a strong vision of what you want to achieve, and eagerness to learn, and a healthy dose of patience, then building a beautiful, functional, fully-customisable and user-friendly website is well within your grasp.

Website design has traditionally been a time-consuming and expensive exercise, with high-end sites costing tens of thousands of dollars and taking months to deliver. But for the vast majority of businesses and people, a simple, elegant and functional website that satisfies all of their needs can be put together for a fraction of the time and cost.  We can get you up and running in less than a week for under $2000 if you’d like.  Or, if you’re willing to put in the hard yards and hours required, you can build a beautiful site yourself.

Here’s a  layperson’s guide that runs through the process step by step – including all the information I wish I had known when I was starting out.

In part 1 of this series, before we even get started with the design process, we set up all the infrastructure we’ll need to host our website: we choose and register a domain name, find a good web host, and make sure that our domain and host are communicating properly with each other.

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branding, crowd funding, online, the weatherman, Uncategorized, viral

Crowd-funding, Social Media and the Online Audience – What We’ve Learned

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When we began writing a light-hearted comedy script called The Weatherman, we had no idea it would lead us headlong into the world of crowd-funding campaigns, social media awareness and online audience engagement. But a couple of years later, and after raising $80,000 from a global online viewership for what would become the World’s First Crowdfunded Television Series, it’s fair to say we’ve learned a thing or two along the way.

We never intended to crowdfund our show. The very idea seemed preposterous – who on earth would fund a project of this scale with nothing but philanthropic intention? But when we met with Aubrey Levy of Mobcaster at the screening of our self-funded pilot of The Weatherman at the New York Television Festival in 2011, he believed the time had come for just such a crazy idea. In fact, he’d built an entire platform around it.

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black button, crowd funding, media, online, press, the weatherman, Uncategorized, viral, wentworth & buxbury

The Weatherman

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A brief history of the long journey of The Weatherman – a passion project which went from a no-budget labour of love to a 20th Century Fox broadcast property, with some twists and turns in between.

We’re often asked about The Weatherman: where it’s going, where it’s been and how we arrived where we are today. What follows is an exhaustive re-telling of long hours, low-budgets, good luck and great people.

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